Online Marketing Trends in 2014
This year holds so many opportunities for inbound marketing. The industry is set for a high growth and projections look high this year. We have already started noticing that companies are now increasing their online marketing budgets and there is a clear marked positive shift in the ratio of online: traditional marketing spends.
In the last year, we noticed an almost 60% to 70% upswing in content creation. Companies are now actively generating content ( blogs, videos, slideshows, webinars and more) and they see a lot of value in doing so. Active inclusive blogging where a single long posts contains descriptive content with text, info-graphics, slide-presentations and a video have become a hot favorite now.
Bulk link building saw a major downfall as major search engines like Google started to focus more on my relevant links. Email (mass) marketing also saw a downfall.
What we are seeing today is an an active growth in Social media marketing, creating the right buzz and getting it viral. Content creation around the social buzz has also seen a great upswing.
The greatest gaining trends, unsurprisingly are in favor of SEO, Content Strategy & Social. And now we see everything going mobile. So your SEO, Content and Social much have strong inclination towards mobile devices.
SEO Budgets are increasing and helping companies achieve greater organic visibility. Organic visibility in search engines is still the single largest way to get the biggest share of the authentic visitor pie.
CONTENT STRATEGY and CONTENT GENERATION
Content, since years, has been the king. We see the content getting richer and more meaningful in the coming days. Gone are the days of silly content spinners and inaccurate scrapped content. Today, content is clearly neater, highly targeted and more rich in terms of info-graphics and videos.
Facebook and LInkedIN continue to lead the social marketing scene for most users. Pinterest, Twitter and Instagram also are leading by leaps and bound. Google+, though a gainer, is still a little behind.
If your web presence is not responsive, you would be out of the visitor’s eve soon. With almost 65% of people looking for you on a smartphone or a tablet, a non-responsive website is a sure way to keep yourself down. Get upgraded to a responsive mobile and tablet friendly web presence this year, if you haven’t got it as yet!
Simply said – Local converts! Get yourself in the local search results with LOCAL SEO, and make sure you get the business you truly deserve, in your local area.
Email marketing still one of the most cost effective ways to get known in the online world. Most companies want to either maintain or increase their spends on email marketing this year. It continues to be one of the favorite tools for online marketeers too.
A lot to do?
Is this a lot to do? Well, yes indeed!
Choose what you really need to do this year, towards you online marketing targets. Each company, each brand has different set of needs and therefore a separate online marketing strategy is required for each target.
We can help you!
AceGenesis has been helping businesses of all sizes, since year 2000, and has worked with thousands of small, medium and large brands, nationally and internationally. We are open and keen to provide you highly personalized online marketing services, as per yoru requirements.
Just drop a line to us here!